As a marketer, you are frequently asked how each channel or tactic is performing and how your marketing budget can be spent more efficiently. Channel reporting is siloed and ingests different data with opposing attribution models – making it difficult to evaluate the effectiveness of your marketing mix holistically.

Tradewind marketing mix studies enable marketers to optimize budget across channels and tactics with confidence. This can be done for a single brand or across multiple brands within a portfolio. Through advanced data modeling techniques, the incremental sales impact and ROI of each marketing activity is quantified consistently, removing any guesses from your decision making.